The Beginng...of Second Year!

Second Year has arrived! The first week I came back to Liverpool was quite hectic moving into a new house and everything but once I was settled and started arriving back to my new modules I settled in very well. This year The Module that I will concentrate the blog on is Applied Media Research.

There isn't much to say about the first class that we had in this module as it was just an introduction and Sarah told us everything that we will be doing this year. This class was more about getting into the new building and preparing for the year!

Week two in this module we started to look at quantative research which I found relatively interesting. We were told to get into groups and create a questionnaire to hand out to the class on 'How to promote a university degree to potential students'. I really like the idea of working in a group as i like the aspect of teamwork and working with people that sometimes you may not work with!

I understand quantative research and its effects on research. With quantitive research I found that you can gather a lot of information in a very short period of time. The idea is not to detail questions too much but rather to ask the right questions in the right order. Our questionnaire I thought was quite good although some people thought that it was slightly vague. We used a rating system from 1-5, 1 being the lowest mark and 5 being the highest.

Sarah talked us through the main points of quantitive through her PowerPoint and showed us a number of diagrams like the one below:

 

 



I believe I have a good understanding of quantative research and I can see its advantages and disadvantages. Personally I like qualitive research more as I like to be able to chat to someone on a one to one basis, but I'm sure that I will use quantitive research as part of the research for my final question!