First of all the TV Studio Module show like I said before went really well and overall was a great experience! On the day it was very hectic and everything had to be rehearsed and almost perfected before we went for recording but as a finished piece it went so well. Working in TV studio has made me realise that within that part of the industry, there is a lot of pressure and everything has to be time managed well. Now all I have to do is write a report on the whole process and our team.
The team I worked with was very effective, working in a team for this project was important as everyone had their own role and had to make sure that they carried it out. For someone to do this individually would just be impossible anyway as there are so many different roles.
Here is the TV Show, enjoy!
The second assignment that we finished this week was the Beyond the Camera project. Unlike the other project, this one was a lot harder for me because I am not that skilled when it comes to interactive media and packages like After Effects and Photoshop. I believe that this project came together really well and I was so happy with it all!
Using packages like this I think would require a longer period of time learning and taking part in tutorials and I think we could have had more time to do this. I think that this module should have probably been a year long module which would have then gave us more time to learn the different software packages. I think from doing this module compared to the TV Studio, I'm not a big fan of interactive media, I think this is because I'd rather be in front of the camera rather than behind and I have always felt like this. Using software requires too much time for me and I would say that naturally I find it easier to present.
Here is our Beyond the Camera final piece!
Finally in Applied media research once again it was just more of the same, which is researching and gathering information. We held a focus group in the last class before Christmas. We gave two people a blackberry, Iphone and HTC and told them to look at their App Stores. We then asked them some questions about these App Stores and gathered information. The focus group was really useful because we learnt new things about the app stores which we never would have even thought of before. Also talking to the other class mates about some of the features was useful and gave us a variety of opinions.
Also I fortunately got a reply from Mike Walsh which is extremely exciting! Here is the question I sent him and his response:
"Hey Mike, my name is Josh McDowell and I am a second year Media Studies student, studying in Liverpool in the United Kingdom. One of the modules on our course is Applied Media Research and we had 3 different companies come in and assign us questions that we have to now answer through extensive research activity. The question that we have to present an answer for is:
"What new models are there for selling media? When people download so much media freely, what are people willing to pay for and how? What are and what can we learn from the best monetization mechanics for Freemium games on mobile?"This question was set by Jon Wetherall who is one of the creators of ONTECA, which is an App Developing company based in Liverpool, their website is www.onteca.com
The reason I have messaged to ask you is because I read your book "Futuretainment" last year and I think a lot of the things that you talk about are very related to this question. The idea of audience behaviour and the changes in media. If you could give me any advice for this question it would great!
Thanks a lot!"
And his response:
"Hey Josh - thanks for writing in, and glad you enjoyed my book. I personally think we are not only moving away from the idea of paying for media, but even downloading it. Think about what you and your friends do now. If I'm right, mostly we are streaming media. People are using YouTube as their music library. With platforms like Spotify, its more important to have access to content, than owning it. Then the real challenge, in a universe of infinite content choices, is knowing what to listen to and watch. Would people pay for curation of content? Seemingly not, but then again - what is a DJ if not a curator? Check out the discussion on music on this page from last week, my feeling is that business models are moving towards curation, organisation and access to content rather than the downloading and ownership model"
As you can see this is really cool and will prove helpful when it comes to devising our presentation!
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